Cookie Policy
Last updated: January 15, 2026
This Cookie Policy explains how Noriqel Servicios Financieros S.A.P.I. de C.V. ("Noriqel") uses cookies and similar technologies on its website www.noriqel.com.
1. What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you don't have to re-enter them each time you visit the site or navigate from one page to another.
2. Types of cookies we use
Necessary cookies: Essential for site operation. They include session cookies, language preferences, and cookies that store your cookie consent. They cannot be disabled as the site would not function properly without them. | Analytics cookies: Help us understand how visitors interact with the website, providing information about areas visited, time spent, and issues encountered. We use Google Analytics 4 (GA4) for this purpose. | Advertising cookies: Set by Google Ads to track visitor activity and show relevant ads. These cookies allow measuring the effectiveness of advertising campaigns and limiting the frequency with which an ad is shown.
3. Google Consent Mode v2
Noriqel implements Google Consent Mode v2, an advanced consent management system that integrates with Google Ads and Google Analytics 4. This system works as follows: when you visit our site for the first time, all advertising and analytics tracking is disabled by default (denied). Only after you grant your explicit consent through our cookie banner are the corresponding functionalities activated. Google Consent Mode v2 manages the following consent signals: ad_storage (storage for advertising), ad_user_data (user data for advertising), ad_personalization (ad personalization), and analytics_storage (storage for analytics). You can modify your preferences at any time via the 'Cookie Preferences' link located in the footer.
4. How to manage your cookies
You can manage your cookie preferences in the following ways: through our cookie banner that appears on your first visit; at any time by clicking 'Cookie Preferences' in the footer; by configuring your browser to block or delete cookies (note that this may affect site functionality). You can also opt out of Google Analytics tracking by visiting the Google Analytics opt-out page.
5. Cookie retention
Session cookies are deleted when you close your browser. Persistent cookies have varying durations: consent preference cookies are maintained for 12 months; GA4 analytics cookies last up to 14 months; Google Ads advertising cookies may be maintained for up to 24 months.
6. Updates to this policy
We may update this Cookie Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We recommend reviewing this policy regularly. The date of the last update is indicated at the beginning of this document.
7. Contact
If you have questions about our Cookie Policy, you can contact us at: privacidad@noriqel.com | +52 55 4170 2800 | Av. Paseo de la Reforma 505, Floor 32, Col. Cuauhtémoc, C.P. 06500, Mexico City, Mexico.